Better media quality for better marketing outcomes
JUNE 20 – JUNE 24, 2022 | TATIANA YACHT
Join the IAS team as we reconvene in the French Riviera for this year’s long-awaited Cannes Lions Festival. RSVP below to schedule a meeting or request to attend one of our networking events.
We can’t wait to see you there.
All week long you can find us at the Tatiana Yacht, conveniently located in the Vieux-Port de Cannes. Come aboard for a meeting, networking, educational panels, and most importantly, some summer fun.
Join us for a daily happy hour on our yacht, enjoy a glass of rosé, and reserve your spot to our cocktail party4
Stop by our Brand Innovators, Beet.TV, and Ad Age panels to hear from some of the industry’s top thought leaders3
Join us for a daily happy hour on our yacht, enjoy a glass of rosè, and reserve your spot to our cocktail party4
Make the most of Cannes Lions with our programs and parties.
*Please note: Attendance is not guaranteed until confirmed by IAS
1:45 PM CEST
Digital Transformation Through Media Quality, Outcomes, and Context: Head over to the Brand Innovators Lounge to catch IAS SVP of Revenue, Sarah Martinez, chat about the power of contextual advertising with Linda Bethea, Head of Marketing, at Danone.
5 PM CEST
IAS is kicking off Cannes strong with a cocktail party on our yacht, the Tatiana— request an invite here.
6 PM CEST
Will you be attending the Brand Innovators VIP experience at Monaco Yacht Club? IAS will be there – and we’d love to connect.
11 AM CEST
Understanding What You're Buying in CTV: Join us for a panel discussion on the Tatiana Yacht where IAS’s Lisa Kopp Johnson moderates a discussion with Brad Feinberg of Molson Coors, Lisa Giacos of Spark Foundry and Ben Antier of Publica. This group of industry experts will be diving into the reasons why advertisers need to understand exactly where their CTV ad spend is going – especially on one of the fastest-growing digital environments. Join the waitlist here.
4:30 – 7 PM CEST
Contextual Advertising Emerging— Now Key in Driving Performance: Stop by the Beet.TV Villa to catch our panel discussion with IAS’s Tony Marlow, Mars’ Ron Amram, UM’s Joshua Lowcok, OMD's Caitriona Henry, and Beet.TV’s Jon Watts. Leaders from the buy and sell sides share insights and strategies on the best uses of contextual advertising to maximize consumer engagement. The discussion is followed by cocktails and gorgeous views. Request an invite here.
8 AM – 9 AM CEST
Start your day off right with a morning yoga session on the roof deck of the Tatiana Yacht.
11:30 AM – 12 PM CEST
The Future of Targeting: Join IAS for a panel discussion with Ad Age at the Martinez Hotel. Dan Peres, EIC of Ad Age, will moderate a discussion with Tony Marlow of IAS, Cheryl Guerin from Mastercard and Kate Sirkin from Publicis Epsilon for a wide-ranging discussion on life after the cookie and how you can better reach the right audience in the right context.
1:00 – 2:00 PM CEST
Back to News: Reinvesting in News Media to Build a Healthier Information Ecosystem: Swing by the Hotel Martinez Rooftop where IAS is proudly sponsoring GroupM’s content for the day on Responsible Investment. Catch our panel with IAS's Lisa Kopp Johnson where we discuss Supporting Responsible Journalism and Brand Suitability. RSVP here.
5:30 – 7:30 PM CEST
Join the IAS team as we sponsor Ad Age’s annual Lawn Party.
8 PM CEST
IAS will be ending the day with an intimate networking dinner at Baoli. Request a seat to this invite-only experience here.
5:30 PM CEST
Stop by the Tatiana Yacht for casual cocktails as the IAS team says farewell to a memorable Cannes!
Tuesday, June 21 | 11:00 AM CEST
IAS Tatiana Yacht
Advertisers know that their media dollars have the power to revolutionize outcomes for a brand – but are they always cognizant of where that money is going? When it comes to CTV, advertisers are actively looking for solutions to overcome the lack of transparency in this premium environment. CTV has proven to offer marketers the vast reach needed to reach consumers, but how can the industry help advertisers ensure media quality and prove business outcomes?
Join IAS, Publica, and other industry experts as we dive into the reasons why advertisers need to understand exactly where their ad spend is going – especially on one of the fastest-growing digital environments.
Tuesday, June 21 | 4:30 PM CEST
As the advertising industry advances beyond third-party cookies, contextual relevance is revolutionizing digital strategies. While context-based buying methods offer a multitude of marketer benefits, consumers are weighing in on context— and they’re embracing it.
IAS research has shown that 74% of consumers like to see ads that match the content they’re viewing. What’s even more conclusive, this recent biometric study revealed over half of consumers find it disruptive when an ad is not related to the content they’re reading.
Join Tony Marlow, Chief Marketing Officer at IAS, and leaders from the buy and sell sides as they share insights and strategies on best uses of contextual advertising to maximize consumer engagement.
Wednesday, June 22 | 11:30 AM CEST
The industry has been mourning the death of the cookie for years. So why are we still clinging to the digital targeting tech? As brands look for better ways to spend their marketing dollars more effectively—and target with precision and scale—leading-edge marketers are tapping into AI and predictive technology. They know exactly where their ads are going and who they’re reaching.
Join Ad Age Editor-in-Chief Dan Peres, IAS Chief Marketing Officer Tony Marlow, and industry executives for a wide-ranging discussion on life after the cookie and how you can better reach the right audience in the right context.
Wednesday, June 22 | 1:00 PM CEST
New technologies and technologies have made it possible for individuals, organizations, and governments to weaponize misinformation, splintering reality and purposely undermining social cohesion. This development has underscored the crucial need for news organizations that are capable of separating fact from fiction and recreating shared realities inclusive of diverse viewpoints.
What do brands need from news organizations in order to safely and effectively reinvest their media dollars in the production of hard news? What do news organizations need from advertisers to reinvest in hard news and fact-based reporting? Join GroupM’s panel with guest speaker, Lisa Kopp Johnson from IAS, as we seek to reforge the crucial bond between news organizations and advertisers in order to provide the accurate and accessible information democracies need to function in the 21st century.
It’s no secret that media quality metrics are a common standard
1Hd- 50, 010 Avenue, NY 90001
Name: Ronaldo König
Name: Ronaldo König