Better media quality for better marketing outcomes
JUNE 20 – JUNE 24, 2022 | TATIANA YACHT
The IAS team reconvened in the French Riviera for this year’s long-awaited Cannes Lions Festival. As part of our programming, IAS hosted panels, parties, and networking events to connect with thought leaders from across the digital industry.
Didn’t get to attend our programming at Cannes? No worries — you can still schedule a meeting with a member of the IAS team.
We may not be in Cannes anymore, but you can still meet with a member of the IAS team. Schedule a meeting now to connect with our leaders
1IAS hosted our Brand Innovators, Beet.TV, and Ad Age panels to share insight from some of the industry’s top thought leaders
3See the networking opportunities that took place throughout the week to share and learn unique industry perspectives
2The IAS team hosted daily happy hours complete with cocktails and rosè, and held a peaceful morning yoga session, all on our yacht.
4We may not be in Cannes anymore, but you can still meet with a member of the IAS team. Schedule a meeting now to connect with our leaders
1See the networking opportunities that took place throughout the week to share and learn unique industry perspectives
2IAS hosted our Brand Innovators, Beet.TV, and Ad Age panels to share insight from some of the industry’s top thought leaders
3The IAS team hosted daily happy hours complete with cocktails and rosè, and held a peaceful morning yoga session, all on our yacht.
4IAS made the most of Cannes Lions with our programs and parties
1:45 PM CEST
Digital Transformation Through Media Quality, Outcomes, and Context: At our first panel, IAS’s SVP of Revenue, Sarah Martinez, and Danone’s Linda Bethea, Head of Marketing, discussed the power of contextual advertising.
5 PM CEST
IAS kicked off the first night of Cannes with a cocktail party on our yacht, the Tatiana.
6 PM CEST
The IAS team attended the Brand Innovators VIP experience at Monaco Yacht Club and connected with dozens of industry professionals.
11 AM CEST
Understanding What You're Buying in CTV: IAS’s Lisa Kopp Johnson moderated a discussion with Brad Feinberg of Molson Coors, Lisa Giacos of Spark Foundry, and Ben Antier of Publica, where they explored the reasons why advertisers need to understand exactly where their CTV ad spend is going – especially on one of the fastest-growing digital environments.
4:30 – 7 PM CEST
Contextual Advertising Emerging — Now Key in Driving Performance: At our panel with Beet.TV, IAS’s Tony Marlow,, Mars’ Ron Amram, UM’s Joshua Lowcok, OMD's Caitriona Henry and Beet.TV’s Jon Watts shared insights and strategies on the best uses of contextual advertising to maximize consumer engagement. The discussion was followed by cocktails and gorgeous views.
8 AM – 9 AM CEST
Festival attendees joined the IAS team for a morning yoga session on the roof deck of the Tatiana Yacht.
11:30 AM – 12 PM CEST
The Future of Targeting: IAS hosted a panel discussion with Ad Age at the Martinez Hotel. Dan Peres, EIC of Ad Age, moderated a discussion with Tony Marlow of IAS, Cheryl Guerin from Mastercard, and Kate Sirkin from Publicis Epsilon for a wide-ranging discussion on life after the cookie and how advertisers can better reach the right audience in the right context.
1:00 – 2:00 PM CEST
Back to News: Reinvesting in News Media to Build a Healthier Information Ecosystem: On the Hotel Martinez Rooftop, IAS proudly sponsored GroupM’s content for the day on Responsible Investment. Featuring IAS's Lisa Kopp Johnson, our panelists discussed the importance of supporting responsible journalism and brand suitability.
5:30 – 7:30 PM CEST
The IAS team proudly sponsored Ad Age’s annual Lawn Party.
8 PM CEST
IAS ended the day with an intimate networking dinner at Baoli.
Senior Vice President, Sales, North America
Senior Vice President, Agency Development & Brand Partnerships
Senior Vice President, Product Management
Regional Vice President, Agency Partnerships
Head of Strategic Alliances, Southern Europe
Tuesday, June 21 | 11:00 AM CEST
IAS Tatiana Yacht
Advertisers know that their media dollars have the power to revolutionize outcomes for a brand – but are they always cognizant of where that money is going? When it comes to CTV, advertisers are actively looking for solutions to overcome the lack of transparency in this premium environment. CTV has proven to offer marketers the vast reach needed to reach consumers, but how can the industry help advertisers ensure media quality and prove business outcomes?
In this panel, IAS, Publica, and other industry experts explored the reasons why advertisers need to understand exactly where their ad spend is going – especially on one of the fastest-growing digital environments.
Tuesday, June 21 | 4:30 PM CEST
Beet.TV Villa
As the advertising industry advances beyond third-party cookies, contextual relevance is revolutionizing digital strategies. While context-based buying methods offer a multitude of marketer benefits, consumers are weighing in on context— and they’re embracing it.
IAS research has shown that 74% of consumers like to see ads that match the content they’re viewing. What’s even more conclusive, this recent biometric study revealed over half of consumers find it disruptive when an ad is not related to the content they’re reading.
Tony Marlow, Chief Marketing Officer at IAS, and leaders from the buy and sell sides shared insights and strategies on best uses of contextual advertising to maximize consumer engagement.
The industry has been mourning the death of the cookie for years. So why are we still clinging to the digital targeting tech? As brands look for better ways to spend their marketing dollars more effectively—and target with precision and scale—leading-edge marketers are tapping into AI and predictive technology. They know exactly where their ads are going and who they’re reaching.
In this panel, Ad Age Editor-in-Chief Dan Peres, IAS Chief Marketing Officer Tony Marlow, and industry executives hosted a wide-ranging discussion on life after the cookie and how advertisers can better reach the right audience in the right context.
Wednesday, June 22 | 1:00 PM CEST
Martinez Hotel
New technologies have made it possible for individuals, organizations, and governments to weaponize misinformation, splintering reality and purposely undermining social cohesion. This development has underscored the crucial need for news organizations that are capable of separating fact from fiction and recreating shared realities inclusive of diverse viewpoints.
What do brands need from news organizations in order to safely and effectively reinvest their media dollars in the production of hard news? What do news organizations need from advertisers to reinvest in hard news and fact-based reporting? GroupM’s panel with guest speaker, Lisa Kopp Johnson from IAS, explored the crucial bond between news organizations and advertisers in order to provide the accurate and accessible information democracies need to function in the 21st century.
Better media quality for better marketing outcomes
It’s no secret that media quality metrics are a common standard
With the unparalleled reach and universal adoption of social media,
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Name: Ronaldo König
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Email: info@example.com
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Phone: 009-215-5595
Email: info@example.com